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collecting money shouldn't be painful

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Dental CoPilot here! Ok, let's get awkward and talk about money!  Why does the mere mention of money bring up anxiety for so many people?  Money is merely a tangible exchange of services.  You scratch my back I scratch yours.  Simple as that.  We value something we exchange something we value to receive it.  Its not scary!  But as I visit your offices and watch team members awkwardly trying to collect money I have come to realize that many of our team members don't understand what money is and how to ask for it. Let me give an example.  I was recently in an office the patient had just been brought to the front desk to "check out".   The team member hands  the completed treatment plan to the patient and says, "Wow! That's a lot of money!  Let me go see if he can give you a discount."   The patient hadn't made a comment or showed any concern.  The patient was an older well dressed woman.  She smiles tells the...